Keith Pillay
Founder, Storko
Keith is the specialist you'll work with directly at Storko — a Shopify Expert with 3+ years of experience across high-traffic South African retailers and international remote projects. He builds and optimises e-commerce storefronts and websites to improve customer journeys and conversion, with hands-on experience across Online Store 2.0 theme work, store setup and migrations, custom app development, and analytics for decision-making — including managing high-traffic retail storefronts end to end.
Most stores don't need a bigger agency — they need one person who actually pays attention. Stores accumulate apps, half-finished changes, and quick fixes until nobody's sure what's actually load-bearing anymore. The job is less about writing clever code and more about knowing what's worth fixing first, and being upfront about price and timeline before anything starts. That's Storko: fixed pricing, fast delivery, and one specialist who knows your store — not a ticket queue.
Why clients work with Storko
One specialist, not a rotating team
You work with the same person every time — no re-explaining your store to someone new.
Fixed-scope pricing
The price and scope are agreed before anything starts. No surprise invoices.
Fast delivery
Most projects ship in days, not months — while still being built properly.
Local roots, global standards
Based in Pretoria, ZAR pricing for South African clients, and built to serve international clients too.
Where Storko fits
Between a cheap freelancer and a big agency — boutique quality, fair pricing, real relationships.
Cheap Freelancer
- Low cost
- Unreliable
- No process
- Disappears post-launch
Storko
- Fair pricing
- Reliable & fast
- Clear process
- Ongoing support
Big Agency
- Expensive
- Slow
- Juniors on your account
- You're a small fish
The Pretoria market
| Competitor | Scope | Storko's edge |
|---|---|---|
| New Perspective Design | General web design, SEO, e-commerce. Broad generalist offering. | Storko specialises in Shopify & conversion — not a generalist build-and-forget agency. |
| SAWAPRO | Shopify developer services in Pretoria. Template-heavy approach. | Storko builds bespoke solutions with custom Liquid, analytics, and ongoing CRO. |
| SEOPros | Web design + SEO combo packages. WordPress-first, Shopify as secondary. | Storko is Shopify-native — deeper expertise and faster delivery on e-commerce projects. |
| Magoven.io | AI-ready website design. Modern positioning. | Storko competes on human expertise, retainer relationships, and measurable conversion results. |
| Juicy Designs | Full-service digital agency. Social media, SEO, ads, web. | Storko offers focused execution without agency overhead — leaner, faster, and more personal. |
| Digital Zoo | Affordable website packages. Volume-focused. | Storko's work is tailored and results-driven, not volume-templated. |
Skills
Shopify
- Theme development (Liquid)
- Online Store 2.0
- Store setup & migrations
- App setup/configuration
- Custom apps
Front-end
- JavaScript & React
- HTML / CSS
- Responsive UI & UX
- Performance (Lighthouse / Core Web Vitals)
Back-end
- TypeScript & Node
- API integrations
- Data migrations
- Troubleshooting & debugging
Analytics & CRO
- Data tracking & funnel analysis
- Customer journey mapping
- Conversion rate optimization
Experience
Oct 2025 – Present
Shopify Developer · Freelance / Independent
End-to-end Shopify builds and enhancements: store setup, theme development, migrations, custom apps and integrations, tracking foundations, and PDP → cart → checkout journey improvements.
Mar 2025 – Sep 2025
Shopify Developer · TruTech
Built and maintained Shopify e-commerce sites, balancing delivery speed with maintainability. Theme updates in Liquid/HTML/CSS/JS, app integrations, and platform configuration troubleshooting.
Oct 2023 – Feb 2025
Shopify Developer · Pepkor Speciality (Shoe City, Tekkie Town)
Managed and improved high-traffic retail storefronts — fast incident resolution, mobile-first performance and stability, internal tooling for store operations.
Mar 2023 – Sep 2023
Co-Founder / Full-Stack Developer · BindStack
Full-stack product development in a startup environment, from concept to deployment — a different venture from Storko, but where a lot of the delivery discipline came from.
Certifications
Ready to talk about your store?
Book a short call — we'll look at what's actually worth prioritizing before anything gets billed.